The Wayfinding and Signage project was developed for a sports club located in Guanacaste, with the goal of designing a comprehensive orientation system that would guide visitors throughout the complex in a clear, functional, and visually engaging way.

As the lead designer, I worked closely with the client to build a graphic line consistent with the club’s identity, integrating visual elements that reflect dynamism, energy, and a strong connection to the natural environment. Additionally, illustrated characters were created to complement the signage system, adding a friendly and approachable tone to the visual communication.

The final outcome is a fluid and playful visual system that not only facilitates orientation within the club but also encourages people to move, explore, and enjoy the space. As part of the project, merchandising materials were also designed for the grand opening, extending the graphic identity across multiple applications.