For this project we create a the marketing campaign for the concert featuring Canina, a Costa Rican singer, and Girl Ultra, a Mexican artist.

The campaign included concept creation, graphic design, and the production of printed materials. Among the assets developed were a main key visual, social media content, and influencer kits featuring exclusive merch designed specifically for the event.

My role in the project involved creating the key visual and the graphic line used across all materials, as well as developing the social media strategy and the advertising and merch designs for both artists. The visual identity aimed to convey an empowered, irreverent, and feminine aesthetic, inspired by the Y2K style characteristic of the artists.