This project was a business proposal developed for the Costa Rican brand Doña Dona, focused on creating corporate kits for companies, including branded merch and products for employees.

As Doña Dona is a fun and playful brand, the project needed to reflect freshness and energy. I was in charge of developing the visual line, creating a modern and cheerful design that maintained the essence of the parent brand while allowing room for a distinct identity. The project included designs for social media content, email marketing campaigns, and visual proposals for the kits.